- ✏️ This text was written by Nate Holmes and sponsored by our associates at Widen, an Acquia firm
Quite a bit goes into artistic work. Positive, there’s the precise time a designer spends designing. However there’s additionally time spent concepting, aligning with enterprise targets, gaining approval, and a lot extra. If the output finally ends up being a single-use design, it means you’re probably not getting as a lot out of your efforts as you could possibly be.
Utilizing artistic work in a number of methods accelerates workflows by giving groups entry to accepted, high-quality content material.
Discovering methods to make your design work out there for different groups to make use of, reuse, and repurpose creates limitless alternatives to get extra worth out of your artistic funding. Utilizing artistic work in a number of methods reduces time spent on overlapping efforts, frees up designers to deal with extra significant initiatives, and accelerates workflows by giving groups entry to accepted, high-quality content material.
Extending the attain of your artistic content material
When content material is saved on onerous drives and in Google folders, accessing it isn’t all the time straightforward — particularly if it lacks a corporation technique. Sometimes, designers can discover what they want but it surely’s uncommon that different crew members will know the place to look. Sound acquainted?
Then there’s the battle of accessing file codecs created in design software program — like TIFF, .ai, or .psd information. With out the best instruments to open these information, overlook about being about to make use of them. And if somebody makes use of a design file on a PowerPoint slide, the ensuing file dimension will likely be so massive that opening it is going to be painfully gradual.
To navigate these cumbersome points, many groups flip to a digital asset administration (DAM) answer. A DAM platform presents safe, streamlined entry to artistic information making them straightforward to search out, and in flip, straightforward to make use of.
Let’s discover 5 methods a DAM system will help develop the usage of your artistic content material throughout your group.
1. Present safe entry to artistic in a centralized location
Entry is basically step one in broadening the usage of your artistic work. If individuals can’t discover it, there’s no means they’ll have the ability to use it. Protecting your entire information in a centralized location signifies that groups can have entry to what they want, after they want it. And safety settings — together with asset teams, consumer roles, and permission — make sure that each consumer can solely entry belongings they’re licensed to make use of.
Placing information in a cloud-based library additionally signifies that world workflows received’t have delays throughout time zones. Customers can simply discover and use content material on their very own through searchable metadata. And the difficulty with utilizing design information on PowerPoint slides? No drawback. Customers may convert content material on the fly into the required file format.
2. Reuse and repurpose content material
Creating one thing that’s one and performed shouldn’t be an important feeling. Wouldn’t it’s good to convey it to life on a brand new channel? Take into account a picture that was created for a weblog article. Maybe it is also utilized in a presentation, or encourage a brand new web site graphic.
Having the ability to reuse and repurpose present artistic content material empowers crew members by offering them with content material they’ll supply themselves. For instance, utilizing an present asset as inspiration throughout a artistic kickoff can present readability across the ask and be a jumping-off level for the brand new design — as a substitute of ranging from scratch.
Having the ability to reuse and repurpose present artistic content material empowers crew members by offering them with content material they’ll supply themselves.
By conserving content material in a DAM system you not solely see what’s out there but additionally seize how and when it may be utilized by leveraging descriptive metadata that features proper and launch data. So you may encourage utilization compliance irrespective of who’s utilizing your content material.
3. Broaden artistic visibility with integrations
Leaping between packages is annoying at finest — and a chance for inconsistency at worst. But when data is synced throughout programs, these hassles will be prevented. Integrating the instruments you employ essentially the most will streamline workflows and preserve content material constant.
Getting your work out into the world requires a whole lot of instruments and groups. Integrating your DAM library with artistic options like Adobe Artistic Cloud, Figma, Sketch, and Canva means that you may seek for and entry information in your central supply of reality with out leaving your design program of alternative, conserving designers targeted in a single device.
Then when it’s time to distribute your work throughout channels, integrations with a content material administration system (CMS), advert platform, social media device, and extra, imply that non-designers can entry the information they want shortly and be assured they’re utilizing the newest model.
4. Use portals to share curated entry to content material
Not everybody wants entry to all the things. And consumer license prices can add up shortly. To not point out coaching everybody on easy methods to use the instruments. Utilizing portals to distribute curated units of content material will be the right reply.
A portal offers customers with a branded expertise and designers with a straightforward strategy to share their work.
A portal offers customers with a branded expertise and designers with a straightforward strategy to share their work. They’re usually used for advert campaigns, product launches, vendor-specific belongings, and extra. Having the ability to share a single hyperlink to a number of belongings makes it simpler for groups to self-serve and eliminates tedious distribution duties for designers.
5. Create on-brand, easy-to-update templates
Do you ever obtain easy, copy-paste requests comparable to updating a file with a brand new picture or totally different logos? Utilizing a template can empower colleagues with out design expertise to make easy updates whereas permitting designers to take care of model management.
With Templates, supplies like one-pagers, brochures, catalogs, retailer signage, digital advertisements, and social tiles can all be personalized based mostly on chosen editable fields. Replace textual content, change images, swap logos — however solely with the content material designers have pre-selected. This makes it simpler for groups to remain on model and takes among the heavy lifting off of the artistic crew.
As your artistic work expands, so does the necessity for model administration
Wonderful! Now your work is on its strategy to being utilized by extra groups. Doesn’t it really feel nice? However as your artistic attain expands, so does the room for error.
We’ve all been there. As work pressures construct, processes and model checks will be one of many first issues to slide. That’s why automating among the model administration is essential.
Implementing a governance technique round who ought to have entry to what content material is an enormous a part of sustaining management over artistic work that’s used broadly. Utilizing configurable permission settings inside a DAM system automates entry throughout channels, groups, companions, and areas so it doesn’t fall on the designers to maintain tabs on their work. And as what you are promoting grows, these permissions will be set at scale to stick not solely to utilization phrases but additionally to organizational safety protocols.
Get your design work on the market!
There you have got it! 5 methods you may lengthen the usage of your artistic work inside your group. Should you’re already utilizing a DAM system, check out your processes to see if you happen to’re utilizing these strategies to maximise the potential of your artistic work.
Should you’re not utilizing a DAM platform simply but, we’ve acquired you coated too. Be taught extra in regards to the options and advantages of a DAM answer and if you wish to see ours in motion, take a look at our on-demand demo. ■
About Widen, an Acquia firm: Widen helps manufacturers get their content material organized. Their cloud-based digital asset administration (DAM) software program helps advertising, gross sales, and e-commerce groups discover what they want, coordinate workflows, and publish content material from a central supply. Trusted by greater than 800 corporations and a million customers worldwide, Widen boasts a 20-year monitor report of DAM innovation and buyer success.