You are currently viewing 8 methods to optimize your web site’s media for efficiency

8 methods to optimize your web site’s media for efficiency

  • Post published:February 1, 2023
  • Post category:HOW TO

Your web site’s feel and look is simply as essential to your finish person as its loading pace. Pairing nice net design with efficiency ensures each website you construct is each excellent to the attention and seamless to make use of.

In keeping with Suppose With Google, your web site’s bounce fee can enhance by 32% as web page load time will increase from one to a few seconds. This emphasizes how essential usability is to your web site’s success: With out high quality visuals and fast loading instances, guests merely received’t have the prospect or endurance to interact along with your design.

Whereas web site imagery—akin to product photographs, art work, or occasion movies—performs a giant position within the story your net design relays to guests, these visible parts have the potential to decelerate your website in the event that they’re not correctly optimized. Observe these finest practices for media optimization to make sure your website seems to be nice, and performs even higher.

Because of our associates at Wix for sponsoring this weblog submit!

1. Add the best picture sizes

You’ll all the time need to add the very best quality picture obtainable. For starters, this implies discovering imagery and media that each look nice and can add speedily.

Typically talking, your file needs to be no larger than 25MB (or 15MB relating to GIFS) to make sure environment friendly loading. As well as, you’ll need to begin with an uncompressed or RAW file to protect your visible’s high quality. This refers to a file that features the entire picture’s authentic knowledge, and has not been diminished in byte dimension.

2. Usually, select JPG over PNG

JPG photos—the most typical format—are normally a lot smaller than the equal PNG photos—typically as a lot as 10 instances smaller. Because of the smaller dimension, you’ll usually need to go for a JPG over a PNG (Transportable Community Graphic).

When deciding between a JPG or PNG in your website, remember that these two codecs are resized in numerous methods. JPG makes use of algorithms to reconstruct solely an approximation of the unique knowledge when resized and delivered over the online. That is known as lossy compression, which implies a number of the authentic knowledge is completely eliminated or “misplaced.” When PNGs are resized, the format makes use of a compression algorithm that permits authentic knowledge to be completely reconstructed (often called loss-less compression).

Primarily, once you need to retain the standard of your photos, you may go for a PNG. The trade-off right here means working with bigger recordsdata that may doubtlessly hurt your website’s efficiency.

📌 Professional tip:

Within the circumstances under, nonetheless, it would be best to select a PNG over a JPG.

  • You require transparency within the picture (e.g. you need the topic of the picture, or the foreground, to seem as if it’s been minimize out).
  • You want excessive top quality and sharpness, like in photos with small textual content (e.g. a screenshot) or richness in colours (e.g. gradients).

3. Regulate the default compression of your photos to enhance sharpness

When including photos to your net design, you’ll possible discover that no matter platform you’re working with has its personal default relating to the compression of photos. After importing your JPEG or PNG file to the Wix Editor, for instance, it’ll scale back its compression to a default of 90% high quality. You possibly can regulate this default setting to ensure your photos look sharp, and cargo quick.

4. Don’t stress about lazy loading—it’s factor

As you scroll by way of your website, you could discover that photos seem blurry for a microsecond earlier than absolutely loading. Don’t have any concern: That’s often called lazy loading, and it’s a placeholder for the actual (optimized) picture.

With a view to pace up loading time and present guests one thing as quickly as they land in your website, the browser first shows a small, blurred model of the picture. In different phrases, it “lazily” downloads the very best quality photos to optimize them for the show’s dimension. As photos scroll into view, the high-resolution photos obtain, changing the Low High quality Picture Placeholder (LQIP) presently displayed.

Other than bettering person expertise, LQIP additionally helps your web site’s search engine marketing, because it gives serps with listed photos, as a substitute of a clean or a damaged picture icon.

5. Know when to make use of SVG vs. PNG

Scalable Vector Graphics, also referred to as SVGs, are delivered in an XML-based format. Mathematical formulation are used to construct top quality photos.

An SVG has vector-based contents, instructing the browser what to show by way of a posh community of strains, dots, shapes and algorithms. That makes SVG extra malleable than a PNG, since its dimension is dependent upon the variety of parts and “nodes” it incorporates. PNGs are raster-based codecs (versus the vector format of SVGs) and so they’re made up of a set variety of pixel grids which might be top quality, however tough to resize.

SVGs stay sharp on each decision and dimension, even when the viewport’s dimensions change. When contemplating the efficiency burden of the picture’s dimension, use SVG as a substitute of raster codecs like PNG, until the SVG is very advanced (e.g. an SVG depicting the shoreline of Norway) and the component’s precise dimensions are, compared to the picture, small.


To profit from SVGs in your website, add SVG recordsdata with weights of as much as 250KB.

As well as, be sure you keep away from content material that will doubtlessly trigger safety points or browser crashes. For instance, SMIL animations comprise some insecure content material and hurt runtime efficiency, thus fashionable browsers don’t assist them.

6. Select the best video codecs

With wider angle ranges, lengthier messages, entertaining animation and extra, movies assist web site guests effortlessly have interaction with extra content material. Whether or not promotional or purely ornamental, stick to those elementary guidelines to make sure your movies will seem within the highest high quality, with out affecting web page load pace.

As a rule of thumb, movies uploaded to your website needs to be a most of 1GB. Earlier than importing your video, test which video codecs are appropriate with the web site platform you utilize. Among the hottest codecs embody AVI, MPEG, MPG, MPE, MP4, MKV, WebM, MOV, OGV, VOB, M4V, 3GP, DivX, XVID, MXF, WMV, M1V, FLV and M2TS.

7. Choose the best shade video background

When including a video to your website, remember that elements of the video could also be cropped or hidden for some guests relying on the machine or browser they use. The video content material itself, nonetheless, will seem to cowl the entire element’s dimensions.

Video elements are calculated primarily based on the complete dimensions of the media being uploaded, and never solely the seen elements. On this case, you could need to add a shade house to make up for the remainder of the background and provides guests one of the best aesthetic expertise.

Totally different browsers use totally different shade areas, so once you use a shade as a video background and choose the identical shade as a web page background, these shade areas might look totally different on totally different browsers. One attainable resolution to beat the colour variation is to outline a clear background for the video.

8. Select video over GIFS (principally)

A GIF’s easy animation can be a magnet for guests and uplift your net design. Nonetheless, GIFs include just a few drawbacks: You possibly can’t management playback in your website, which might hurt efficiency, accessibility and the general person expertise. GIFs additionally solely begin taking part in when all content material frames can be found. Since you can’t optimize GIFs for net streaming, utilizing them can considerably decelerate a web page’s loading pace.

If you happen to’re deciding between a GIF and a video, stick to the latter. Movies assist nearly limitless shade palettes, include managed playback and may be optimized for net streaming. In addition they begin taking part in on the net as quickly as the primary body is offered.

Use GIFs in these circumstances in your web site:

In case your content material animation incorporates just a few frames and a small dimension dimension (e.g 100X100) you need to use a GIF.
When you may have textual content content material in your video and also you need to keep readability.

Design web sites that look nice and carry out even higher

Constructing on Wix implies that the foundations are lined and efficiency doesn’t come on the sacrifice of your website’s look and magnificence.

Each time you add a picture to your web site, Wix robotically optimizes it to make sure top quality and fast load time on any machine. No want to fret about resizing, compressing, or changing your photos to a contemporary format like WebP—Wix has you lined.

Our web site infrastructure and media servers are designed to optimize for video from the get-go. Get pleasure from full artistic freedom and elevate your net design utilizing enjoyable options—like Clear Video, VideoBox, and Video Masks — with out hurting your website’s efficiency.

About Wix: Wix is the industry-leading web site creation platform trusted by 230M+ customers worldwide. Since 2006, Wix has empowered companies, entrepreneurs, enterprises and creators to construct, handle, and develop their on-line presence—all from one place. With fully-managed infrastructure and enterprise-grade safety, each Wix web site is safe, dependable, and engineered to assist limitless development. Begin constructing in the present day.

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