Apollo.io review

Is Apollo.io Legit In 2024 (Updated)

  • Post category:AI APPS
  • Post published:January 6, 2024
  • Reading time:25 mins read
  • Post author:

In today’s competitive business landscape, the ability to identify and connect with potential customers is paramount for success.

As an entrepreneur or sales professional, you’re likely searching for a tool that can streamline your prospecting efforts, provide accurate contact data, enhance your CRM leads, and do all of this without breaking the bank.

Look no further than the amazing AI app Apollo.io, a comprehensive sales intelligence and engagement software designed specifically for B2B SaaS companies.

Let’s see if is Apollo.io legit in 2024 or not.

What is Apollo.io?

Apollo.io is a game-changing AI tool all-in-one solution that empowers businesses with the tools they need to prospect, enrich leads, and engage with contacts efficiently.

Unlike its competitors, Apollo.io offers a unique approach to sales intelligence by providing hyper-personalized targeting capabilities.

This means you can effortlessly segment your audience based on various criteria such as location, industry, role, and interests, ensuring that your message reaches the right people at the right time.

Is Apollo.io a CRM?

Apollo.io is not a Customer Relationship Management (CRM) system AI software itself, but rather a sales intelligence and engagement platform.

While it doesn’t function as a standalone CRM, it offers tools and features that integrate with popular CRM systems like Salesforce, HubSpot, and Pipedrive.

Here’s how Apollo.io works with CRM:

  1. Sales Intelligence: Apollo.io provides extensive contact and company data, prospecting tools, email-finding capabilities, and lead enrichment features. These tools help sales and marketing professionals identify and reach out to potential customers more effectively.
  2. Sales Engagement: The platform allows users to create and manage omni-channel sales engagement workflows. Users can send personalized emails, make calls, and even send LinkedIn messages as part of their outreach efforts.
  3. Integration with CRM: Apollo.io integrates seamlessly with popular CRM systems. This integration ensures that the data you gather and the activities you perform in Apollo.io can be synchronized with your CRM. This is important for maintaining a complete and up-to-date view of your customer interactions.

So, while Apollo.io is not a CRM on its own, it serves as a valuable complement to CRM systems.

It empowers sales and marketing teams with the data and tools they need to prospect, engage with leads, and enrich CRM records for more effective customer relationship management.

Getting Started with Apollo.io

To begin using Apollo.io, simply sign up for an account, choose a plan that suits your needs, and start building prospect lists using Apollo’s extensive contact database.

While Apollo.io is not a CRM itself, it seamlessly integrates with popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring smooth data synchronization and workflow automation.

👍Favorite Features of Apollo.io

Apollo.io offers a wide array of features that not only simplify your daily tasks but also boost your sales pipeline.

Here are some standout features that make Apollo.io ai powered app a standout choice:

1. Chrome Extension for Lightning-Fast Prospecting

One of Apollo.io’s standout features is its Chrome extension, which can be a game-changer for your prospecting efforts. This extension seamlessly integrates with your everyday applications like LinkedIn, Gmail, and Salesforce, unlocking a wealth of functionality. With the Chrome extension, you can:

  • Extract contact details, such as emails and mobile numbers, directly from LinkedIn profiles, corporate websites, and search results.
  • Conduct in-depth research on individuals and companies, accessing valuable insights like the technologies they use, revenue figures, or funding rounds.
  • Create and manage contact lists effortlessly, whether you’re pushing them into Apollo outreach sequences or exporting them to your CRM.
  • Simultaneously compose emails in Gmail while logging activities in Salesforce.
Photo by Google

2. In-app search for Effortless Prospecting

If you prefer prospecting in bulk and want to avoid using LinkedIn for this purpose, Apollo’s in-app prospecting tool is a potent alternative.

It simplifies the process of saving lists, searches, and personas, automatically surfacing high-value leads that align with your criteria.

With this tool, you can filter through Apollo’s vast database of 250 million contacts based on job title, company size, keywords in profiles, technology usage, and buyer intent.

3. Job Change Alerts for Timely Engagement

Apollo.io keeps its contact database constantly updated, including tracking job changes.

The platform can automatically notify you when a contact changes jobs, enabling you to connect with them at precisely the right moment with a tailored message.

4. Data Enrichment for Precision Outreach

Data quality is crucial for effective outreach. Apollo’s lead enrichment tool enhances your existing data by cleaning, standardizing, and enriching it using its extensive database.

Whether you’re importing data from a CSV file or directly from your CRM, Apollo.io ensures that you have all the information you need for highly personalized outreach.

5. Omni-Channel Sales Engagement Workflows

Apollo Sequences allows you to create customized, multi-step touchpoints featuring automatic or manual emails, phone calls, and even LinkedIn messages.

With these sequences, you can craft highly personalized messages, increasing your chances of booking meetings with prospects.

👎Addressing the Downsides

While Apollo.io offers a plethora of advantages, it’s important to acknowledge its limitations:

  • The Chrome extension may experience some synchronization delays with your Apollo account, resulting in data duplication and a slightly slower LinkedIn and Gmail experience.
  • Certain advanced lead engagement features, such as LinkedIn outreach automation and robust cold-calling options, are not yet fully developed within Apollo.io. Users may need to supplement their outreach with additional tools.
  • Some users may find that the Chrome extension requests a substantial number of permissions, including access to contact data when connecting with Gmail.
  • For individuals using personal Gmail accounts or working in smaller companies, the contact data available in Apollo’s lead database may not always be up to date.

How to use the Apollo.io email finder?

Using Apollo.io’s email finder is a straightforward process that can help you uncover contact information for your prospects.

Here are the steps to use Apollo.io’s email finder effectively:

  1. Access Apollo.io: Start by logging into your Apollo.io account or sign up for a free account if you haven’t already.
  2. Navigate to the Contact Search: Once you’re logged in, locate the contact search feature within Apollo.io. This feature is typically found in the navigation menu or on the main dashboard.
  3. Enter Your Prospect’s Information: In the contact search, enter the details of the prospect for whom you want to find an email address. You can input their name, company, job title, or any other relevant information that you have.
  4. Review the Search Results: Apollo.io will generate a list of potential matches based on the information you provided. Carefully review these results to identify the correct prospect you are targeting.
  5. Access the Contact Profile: Click on the profile of the specific prospect you’re interested in. This will take you to a detailed page with more information about that contact.
  6. Locate the Email Address: On the contact’s profile page, you should see their contact information, including their email address if it’s available. Apollo.io’s email finder typically provides verified email addresses, enhancing the chances of accuracy.
  7. Save the Email Address: If you’ve found the correct email address, you can save it for future use. Some CRM integrations and features within Apollo.io allow you to store this information directly in your contact database.
  8. Proceed with Outreach: Now that you have the prospect’s email address, you can use it for personalized email outreach or include it in your sales engagement workflows within Apollo.io.

It’s important to note that while Apollo.io’s email finder is a valuable tool, it may not always provide email addresses for every contact.

The availability of contact information depends on various factors, including the contact’s online presence and the accuracy of the data in Apollo.io’s database.

By following these steps, you can effectively use Apollo.io’s email finder to discover email addresses for your prospects and streamline your outreach efforts.

Photo by Google

Apollo.io vs. the Competition

1. Size Matters: Apollo.io’s Expansive Contact Database

When comparing Apollo.io to its competitors like Zoominfo and Lusha, one standout advantage is the sheer size of its contact database.

Apollo.io boasts over 250 million contacts, dwarfing the 150 million from Zoominfo and 100 million from Lusha.

2. Cost-Effective Excellence

Cost is a significant factor in the decision-making process, and Apollo.io shines here as well. With a price point of just $0.05 per contact, it significantly undercuts the competition.

Zoominfo and Lusha charge around $1 per contact, making Apollo.io a cost-effective solution for businesses of all sizes.

3. Advanced Sales Engagement Features

The real differentiator for Apollo.io is its advanced sales engagement features.

While Zoominfo and Lusha provide basic lead prospecting and enrichment tools, Apollo.io offers a comprehensive suite of features, including omnichannel sequences, call coaching, contact insights in Google Calendar, and various workflow automation.

These advanced features set Apollo.io apart as a versatile and powerful sales intelligence platform.

Apollo.io Pricing and Use Cases

Photo by Google

1. Affordable Pricing for All

Apollo.io offers a Free plan for up to 10 Export Credits or 5 Mobile credits and flexible pricing starting at just $59 per month for up to 1,000 Export Credits and 75 Mobile Credits.

The pricing scales based on your monthly contact credit requirements, ensuring that you only pay for what you need.

2. Versatile Applications

Apollo.io serves a multitude of purposes for startup founders, sales professionals, and marketers:

  • Startup Founders: Identify early adopters and potential investors with personalized pitches.
  • Marketers: Discover affiliate partnerships, co-promotion opportunities, and link-building prospects.
  • Salespeople: Uncover prospects and secure more meetings using cold outbound tactics.

How to Download Apollo io Chrome Extension? 

To download the Apollo.io Chrome extension and add it to your Chrome browser, follow these steps:

  1. Open Google Chrome: Ensure you have Google Chrome installed on your computer. If not, you can download and install it from the official Chrome website.
  2. Visit the Chrome Web Store: Open Google Chrome, and in the address bar, type “Chrome Web Store” and press Enter.
  3. Search for Apollo.io Extension: In the Chrome Web Store’s search bar, type “Apollo.io” or “Apollo Chrome Extension” and hit Enter. This will initiate a search for the Apollo.io extension.
  4. Select the Apollo.io Extension: From the search results, find the Apollo.io extension and click on it to view its details.
  5. Add to Chrome: On the Apollo.io extension page, you should see an “Add to Chrome” button. Click on this button.
  6. Confirmation Pop-up: A confirmation pop-up will appear, asking you to confirm the installation. Click the “Add Extension” button to proceed.
  7. Wait for Installation: Chrome will download and install the Apollo.io extension. This process should only take a few seconds.
  8. Access the Extension: Once the installation is complete, you’ll see the Apollo.io icon in your Chrome browser’s toolbar. The extension is now ready for use.
  9. Log in or Sign Up: To use the extension, you may need to log in to your Apollo.io account or sign up if you are a new user.
  10. Start Using the Extension: You can now start using the Apollo.io Chrome extension for prospecting, email finding, and other tasks related to sales intelligence and engagement.

Remember that you need an active Apollo.io account to use the extension effectively, and some features of the extension may require a subscription to Apollo.io’s services.

By following these steps, you can easily download and install the Apollo.io Chrome extension and integrate it into your Google Chrome browser for enhanced functionality in your sales and prospecting efforts.

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The Verdict

In summary, Apollo.io earns a solid ⭐4.8/5 rating for its exceptional capabilities:

  • All-in-One Convenience: Eliminate the need for separate outreach and prospecting tools with Apollo.io’s comprehensive platform, all at a flat monthly price of $24.
  • Extensive Lead Database: Access the largest lead database among sales lead generation tools, with over 250 million (and growing) contacts.
  • Rapid Prospecting: Cut down prospecting time significantly, allowing you to research and engage with 200+ contacts via LinkedIn with hyper-personalized research.
  • Data Enrichment: Enhance your lead data with ease, importing and enriching data from various sources.
  • Omni-Channel Success: Utilize customizable, multi-step touchpoints to send highly personalized messages and secure meetings.

Apollo.io is a valuable investment for anyone involved in cold or warm outreach efforts. Don’t miss the opportunity to elevate your sales intelligence and engagement game—give Apollo.io a try today!


Q1: What is Apollo.io?

A1: Apollo.io is an all-in-one sales intelligence and engagement software designed for B2B SaaS companies. It offers tools to streamline prospecting, enrich leads, and engage with contacts efficiently.

Q2: How does Apollo.io work?

A2: Apollo.io helps you find ideal prospects and convert them into customers by offering hyper-personalized targeting. You can segment your audience based on various criteria, automate email campaigns, and get real-time performance reports.

Q3: What are the key features of Apollo.io?

A3: Some key features of Apollo.io include:
◼Chrome Extension for fast prospecting
◼In-app search for efficient lead generation
◼Job change alerts to identify when contacts change jobs
◼Data enrichment for clean and accurate information
◼Omni-channel sales engagement workflows

Q4: How does Apollo.io compare to its competitors like Zoominfo and Lusha?

A4: Apollo.io stands out with a larger contact database (250 million contacts), cost-effective pricing ($0.05 per contact), and advanced sales engagement features like omnichannel sequences, call coaching, and contact insights in Google Calendar.

Q5: Is Apollo.io a CRM?

A5: No, Apollo.io is not a CRM, but it integrates with popular CRM systems like Salesforce, HubSpot, and Pipedrive for data synchronization and workflow automation.

Q6: How much does Apollo.io cost?

A6: Apollo.io offers flexible pricing starting at $24 per month for up to 500 contacts and 50 phone numbers. The pricing scales based on your monthly contact credit requirements.

Q7: What can I use Apollo.io for?

A7: Apollo.io is versatile and useful for various purposes, including finding early adopters, and investors, sourcing job candidates, discovering affiliate partners, and more.

Q8: Is Apollo.io safe and secure?

A8: Apollo.io prioritizes data security and privacy, employing industry-standard encryption and security measures to protect user data.

Q9: Can I try Apollo.io for free?

A9: Yes, Apollo.io offers a free plan with basic features, allowing you to explore the platform without financial commitment.

Q10: How do I get started with Apollo.io?

A10: To begin using Apollo.io, sign up for an account, choose a plan, and start building prospect lists using their extensive contact database.

Aanchal Shukla

I'm a Graphic designer with over 10 years of experience now turned full time Wordpress Developer , SEO Expert and Writer for thekoffeetable.com. I post simple FAQ guides and tutorials that cover Graphic Design, AI, Passive Income and Product Review in general.