Building a great business website requires many elements that work in harmony, and there are so many details involved that it can be overwhelming for both new and established entrepreneurs to keep up with. Not only do you need to create a site that’s easy for your customers to find and navigate, but you also have to ensure that it’s accessible, secure, and full of relevant content that loads quickly.
The design of your business website also needs to flow smoothly and maintain a consistent theme in order to prevent customer frustration; this means that all elements–from the background to the video content–should work well together. Unsure of where to start with graphics? Thekoffeetable.com offers a ton of resources for video editing and graphic design that will help you create the best-looking website possible.
You can use this guide to create a business website that gets attention and keeps customers coming back, starting with SEO:
7 Amazing Facts About Building a Business Website You Need to Know
1. Optimize Your Business Website for SEO
Customers will come across your website during an online search only if you’ve optimized your content and made it into the top ranking for the search engine. Fortunately, there are several things you can do to stand out, such as:
⦁ Including SEO-approved keywords
⦁ Adding images, infographics, and video content
⦁ Adding meta and headline tags
If you’re unsure of which keywords to use for page titles, utilize a free Google keyword tool or Ubersuggest; the latter will also give you insights into how well your site is doing in searches compared to your competitors.
2. Design the Site with Your Customer in Mind
When it comes to your business website’s design, it’s important to remember that adding keywords and other SEO-related content should be done with the customer in mind. This means that those elements should work well with the overall tone of the site rather than being shoehorned in; this will create a good flow and will allow your visitors to easily find what they need. One great way to bring attention to your business name and brand is to create an elegant, eye-catching banner for the top of the page. Use an online banner maker to design one that fits your brand identity; you can personalize it with your choice of colors, fonts, and text and even add video or animation.
3. Make Your Site Accessible
Not only should your business site be well-designed, but it should also be accessible for all abilities. This is important not only for your existing customers but also for those that will find your site via a search engine. Using the correct headings, utilizing alt text for images, giving links the proper names, and making forms simple and effective are just a few ways you can ensure that all customers can access your content. Do a little research to find out more about how to create a website that is easy for those with vision or hearing impairments to use, as this will help to inform the design process as you choose colors and add videos with subtitles.
4. Make Sure Your Customers Can Reach You
Creating an accessible website also means making sure your customers can easily get in touch with you, whether they’re shopping online or just have a question about a product or service. These days, offering a single phone number often isn’t enough, especially when there are so many options for communication. Your customers–and potential customers–should be able to access someone from your business via phone, email, and social media messaging, and you can even add on a chatbot to field simple questions or concerns. Keep contact forms simple, and include a security measure to ensure that every user is a human and not a bot looking for information.
5. Make Your Website Mobile-Friendly
When creating a user-friendly website, it’s essential to make sure that all aspects are accessible via a mobile device, since so many of your customers will be using a phone or tablet. Clunky design, text-blocking ads, and slow-loading pages are just a few elements that will push customers away and potentially send them to a competitor. Here are a few things to consider when creating a mobile-friendly site:
⦁ Get rid of pop-ups
⦁ Create a search bar to make popular content easier to find
⦁ Utilize large buttons and text
You might also consider building an app that goes hand-in-hand with your desktop site. This is a great way to simplify your customer experience and will provide another marketing avenue for your business.
6. Keep Your Site Secure
Like accessibility, website security is one of the most important aspects of creating a business site, since it not only protects your sensitive data, it also keeps your customers’ information safe from hackers. It’s crucial to make sure you have quality cybersecurity software and that you and your team understand the importance of password protection, especially if your team members use work devices outside of the building. Using strong security measures will help you keep prying eyes away, and it will also protect your business’s reputation and prevent costly legal battles.
7. Use Analytics to Measure Data
Right alongside strong website security is a quality analytics tool that will allow you to see who is visiting your site, where they are in the world, and how long they’re staying on certain pages. Not only will this give you detailed insights into your customers’ needs, but it will also help you make important changes to things like inventory, shipping policies, and the way the site itself functions. There are many different types of analytics tools available for small business owners, so read up on your options and find out how each one works to make sure you’re using the best ones for your needs.
Creating a great business website requires a bit of planning and the right tools, so think about the available resources and how you can use them to your advantage. Using SEO to promote your site and utilizing elements such as a banner for your homepage can take your site to the next level and set your business apart from the competition.
Have a question about the design or video editing? Contact the pros at Thekoffeetable.com today.
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