• Wed. Oct 5th, 2022

Design by the Many years: Get impressed by 70s graphic design developments

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Those that grew up with smartphones could discover it troublesome to think about how life was within the Nineteen Seventies. To place it into perspective, the web was a long time away from commercialization, and the dot com growth and “trendy” expertise had been simply starting to bubble to the floor.

Nature was, subsequently, an incredible driving power behind the widespread visible themes of the 70s, together with flowers, mushrooms, sunsets, and earthy browns, reds, yellows, and greens. Many of those developments are a continuation of well-liked components of psychedelic Sixties designs. Nonetheless, many 70s kinds have additionally come into their very own by way of the emergence of 70s rock, popular culture, the expansion of promoting, and the start of mass-produced media.

The Nineteen Seventies noticed graphic design utilizing blended media in numerous purposes, together with combining pictures, typeface illustrations, and actual individuals. Proceed studying to study extra concerning the traits of 70s graphic design and get impressed to discover these retro design developments in your individual design tasks.


70s graphic design
Artwork by Vigorous Scout

Once we say “70s,” you say… “groovy,” proper?! Graphic designers in every single place in all probability acknowledge the well-known tri-color CBC brand, album artwork from icons just like the Intercourse Pistols, The Ramones, Rolling Stones, and David Bowie, and even NASA’s “worm” brand. However what influenced these designs?

Listed here are three additional “groovy” graphic design developments from the 70s to discover in your work this yr.

Floral Patterns

It’s no secret that flowers dominated the Nineteen Seventies. The “flower baby” development originated through the Summer season of Love in 1967. Nonetheless, it survived the final three years of the 60s, making its means instantly into the floral patterns strongly related to the 70s.

Typically known as “hippie” patterns, floral patterns in 70s period designs embrace paisley patterns, mandalas, and floral motifs on the whole. Reasonably “hippie” designs, right now they’re simply “hip.”

  1. Flower Power Cosmetics 70s brand branding cosmetics design electric floral flower illustration logo logotype makeup modern organic organics plants power script vintage
  2. Retro Patterning 60s 70s floral geometric pattern patterning retro shapes surface design vector
  3. ABBA Voyage 60s 70s 80s abba abba voyage disco flowers gig poster illustration music poster rainbow setlist show trippy voyage
  4. Be Yourself 70s branding flowers lettering retro tractorbeam typography
  5. Smell The Flowers beer branding cooper craft beer flower child flower power flowers funky hippie icons identity illustration packaging peace rainbow trippy typography
  6. New Year New Woman 60s 70s female artist graphicart groovy illustration livelyscout nouveau pop portrait illustration procreate psychedelic purple retro retrovibes vintage illustration

Row 1:
Devour Design,
Meg Lewis,
Bailey Sullivan.
Row 2:
Tractorbeam,
Brethren Design Co,
Vigorous Scout.

Clashing Colours

It could be that your floral sample incorporates the 70s development of shade clashing, particularly reds, browns, oranges, and greens. The colours are fairly pure.

You may see these colours in paisleys, mandalas, or different patterns of easy shapes utilized in posters, wallpapers, and carpets, amongst different locations.

  1. Hipster Canoe Apparel Co. 70s bear beer camping canoe cooper enamel mug french press hipster ipa mug retro sunset typography
  2. Imagination 60s abstract illustration psychedelic retro shapes trippy vintage woman
  3. Coffee packaging 70s branding coffee dribbbleweeklywarmup graphic design package packaging packaging design print retro warm up
  4. Monarch Cover Options album art album cover texture

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  5. Ava Mae's apple branding funky graphic illustration logo minimal orchard simple
  6. Firebolt - Super 8 beer brand brand system branding craft beer identity illustration logo packaging print retro stripes typography vhs

Row 1:
Lisa Engler,
Pavlov Visuals,
Mario Lovric.
Row 2:
Trent Walton,
Aleisha Samek,
Jay Grasp .

Persona-Pushed Graphics

Whether or not you’re a well-known 70s rock album or a Coca-Cola advert, you’ll discover numerous persona or character-driven graphics blended with funky-fresh typefaces all through the designs of the 70s.

This primarily refers back to the collage-style mixtures of real-life pictures with colourful shapes, prints, and typography. Look to leaders in pop-punk like The Ramones and Era X for prime examples of collage and persona-driven graphics design.

Different themes all through this class embrace hippies, flower youngsters, psychedelic “wavy” shapes, and disco scenes. Suppose Woodstock-style peace, love, and rock ’n roll.

  1. Sister Sister Sister 70s badge band botanical branding bright floral funky haim halftone illustration logo music muted poster psychedelic retro sister tour vintage
  2. Jack De Keyzer Album Art 70s custom lettering fillmore fillmore poster handlettering lettering poster design psychedelic type
  3. Beach House apparel apparel design branding camper collage design graphic design ocean photo collage photography retro surf surf art surf van surfer van van life vintage wave
  4. Grace Potter // Daylight Tour daylight tour gig poster grace potter illustration landscape portrait psychedelia psychedelic screenprint sunglasses

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  5. Kendall Street is for Lovers Shirt Graphic band shirt design gig poster merch design music shirt graphic typography virginia
  6. John Prine Show Poster branding design gig poster graphic design illustration john prine music richmond rva typography

Row 1:
SG Kivett,
Scott Biersack,
Wildwood Design Co..
Row 2:
Half & Half,
Brent McCormick,
Brent McCormick.

Get impressed by the 70s

In a time well-known for psychedelics, tubular typography, and disco, seek for 70s kinds on every little thing from wallpapers and stationery to posters, carpets, and funky tapestries. The design world is seeing much more of those pleasant retro throwbacks in our present tech-heavy digital panorama. To be trustworthy, it’s an uplifting break to see lovely packaging or enjoyable posters and t-shirts with this model!

In comparison with the clear and extremely minimalist developments that got here earlier than it like Atomic Age Design, Mid-century Trendy and Swiss Design (good day, Helvetica), the 70s period of graphic design can solely be described as “trippy” and “tubular,” and we’re right here for it!

Olivia Hoskin

In regards to the Writer: Olivia Hoskin is a contract author with a background in tech and advertising. A real design fan at coronary heart, you’ll discover her writing concerning the newest business developments, applied sciences, and the inspiring endeavors of fellow creators. She’s a champion of distant work, a lover of accountable expertise, and a health geek and enjoyer of the outside in her spare time. Discover her at oliviahoskin.c

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