Typography vs Typeface: Which is Important?

Typography is an important part of graphic design and has a big impact on the overall look of your business. Your typeface choice can make or break your brand, especially when it comes to marketing materials like brochures, advertisements, social media posts, etc.

Great typography can set the tone for your brand, while a poor one can ruin it. As typography vs typeface is often used interchangeably, it can be confusing to know what they really mean. In this article, we will cover what typography is and what typefaces are.

What is the Difference Between Typography and Typeface?

There are two different words in the English language that have the same spelling but are pronounced differently. One word is “typography” and the other word is “typeface.” Typography refers to all aspects of layout design, including text, images, digital space, and graphics.

A Typography is more about the design of the text that is being displayed. It is a technique used to make written language readable. On the other hand, typeface design is mainly about aesthetics, it refers to a set of digital fonts, style, form, or arrangement of letterforms, figures, or symbols that are used to create typography. It has a long history. 

Typography is used to design and layout the text on a page and Typeface refers to the type of lettering used. Sometimes, typefaces are designed with specific messages in mind.

The difference between typography and typeface can be found in their definitions – typography focuses on how the text is displayed while typeface focuses on the letterforms themselves.

The Importance of Typography vs Typeface

Typography is the art and technique of arranging type, space, line breaks, and justification in order to create visual effects or express meaning. Typefaces are set in point size, line length, letter spacing, character spacing, and leading.

Typography has always been an important part of the design. It is no surprise that the importance of typography is only growing with the advancement in technology. The importance of typography can be seen when it comes to how websites are designed. There are two types of fonts: serifs and sans-serifs. 

  • Serifs: A serif typeface is one that has small ending lines at the ends of each stroke of letterforms which help guide your eye across a page by breaking up long stretches of text. Serifs are typically found on Old Style figures where they tend to be more differentiated than sans serif letters.
  • Sans-Serifs: While sans-serif fonts lack these features that allow for more white space on a page, this does not necessarily mean that the content is less legible. In fact, this style of font provides a more modern and professional look which can be seen as more contemporary.
Typography vs Typeface: Which is Important?
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Are There Differences Between Typographic Design and Font Design?

Typography and font design are similar, but not the same. They both feature typefaces, font families, and type sizes. However, typography is related to the visual composition of a text or design while fonts are designs that describe letters as well as the style of writing.

Typography is a process that visualizes words in a way that people can understand them. It has been going on for centuries and it has been evolving with changes in culture and society. Typographic designs can be created using many different tools such as pencils, pens, brushes, digital media like Adobe Photoshop and Illustrator.

Typography is the purposeful use of type, for any design application, whether it be print or digital. When fonts are created, they are designed by a type designer, who then creates a font that can then be used in typographic displays to represent certain words or phrases. 

Originally, fonts were mainly created for print business use on posters and flyers and more recently, they have been adapted to digital mediums like websites and mobile applications.

Pros & Cons Between Typography vs Fonts

In recent years, fonts have been used more often than ever before. This is because they add personality that helps your brand stand out from the others in your industry. However, typography has been around for centuries and it’s still used by many designers today. 

Typography is less likely to get dated and it’s a healthier option for brands who want to protect their intellectual property rights. 

Like many other design trends, there are pros and cons to choosing between typographical vs. fonts. We have included a few of them below:

Pros

Typography is a long-standing, established design trend that has been around for a very long time. It is largely associated with digital media and print media, as well as modernist design.

Typography lends itself well to the evolution of new technologies such as mobile apps. It can help establish a timeless look for your site or app without compromising on the user experience or the content itself.

Cons

Fonts are less rigid than typography and can be easier to change or update without having to redo all of your content with typography fonts. 

It has become more challenging for designers to create the same amount of content with typography fonts, but improved font options have opened up new opportunities for designers.

Typography vs Typeface: Which is Important?
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Which Typefaces should you Avoid Using on your Design work?

You might be wondering what are fonts you should avoid using. Fonts are often used in design work to make a design look more professional. Choosing the right typefaces is a crucial part of your design process. It can have a huge impact on how your design appears. However, there are certain font typefaces that you should avoid using in your design work. Here is a list of some fonts that you should not use:

  • Arial,
  • Georgia,
  • Times New Roman,
  • Verdana,
  • Comic Sans, 
  • Impact, 
  • Papyrus,
  • Decorative fonts, and anything that is difficult to read or too small.

How to Select the Right Font for Your Design?

One of the most important factors of typography design is font selection. It is almost impossible to find a font that will perfectly suit your design if you pick it randomly. Even with the best fonts, there are some key factors you need to consider before making your final choice. To help you with your font selection, we’ve compiled a list of questions and guidelines that you can use as a starting point.

Question to ask before using font:

  • What type of design am I working with?
  • Is this piece an advertising campaign?
  • Is there a specific theme I am trying to convey?
  • Am I creating the body copy or the title text for my project?

Choosing a font for a design can be a tedious process, but it is important to know what type of design you want before selecting the right typeface. With that in mind, we have put together a step-by-step guide on how to choose the right font for your design.

Few steps for choosing the right font for your design:

  • Start by identifying your design’s audience
  • Determine what mood your text should create
  • Select your fonts based on mood and audience
  • Take into account different types of text (headlines, subheads, caption, etc.)
Typography vs Typeface: Which is Important?
Photo by Canva

The Importance of Typography in the Digital Age

Typography is one of the most important elements in the digital age and is often overlooked. In today’s fast-paced digital world, it’s hard to distinguish between a design that looks crisp and clean and something that looks sloppy. The use of typography can help your website stand out from the pack with its sharpness and clarity. Let’s talk more and see and why typography is important in the digital age.

Typography is the art and technique of arranging type, typefaces, and letterforms for aesthetic and communicative effect. In the digital age, typography is no longer just limited to paper. It’s now everywhere: on the web, in screensavers, on Instagram photos or anywhere text can be displayed.

We all know that the importance of typography cannot be undermined. It is an important part of any content and also helps to make it more readable. It is important when designing a website or social media because it helps make a visual impact. You can also see your font choices on your blog, giving you a better idea of where you should be putting the focus on improvements.

The design of typefaces is a crucial aspect, as they are used for more than just print. Typefaces are designed to be easily readable on-screen and across different technologies, such as digital or hand lettering, which is why the creation of typeface families is so popular.

A typeface has height, width, weight, proportions, serifs, stroke widths, and colors. There are over 4500 typefaces currently in use with most fonts being digital by default nowadays with higher demand for digital fonts due to the growing popularity of screen-based media such as websites and mobile apps.

Typography vs Typeface: Which is Important?
Photo by Canva

Final Thought!

There are a variety of fonts out there and it can be overwhelming to decide which one to use. But, sometimes it’s best to keep typography simple so that the content can stand out on its own, While on rare occasions adding a typeface can help bring a more elegant style, typically it is best to experiment with both types. 

This will help maximize creativity and ensure your design flows well. So, Do you know these differences before? Tell us which side of the typography vs typeface you like in the comment area.

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