Designing a logo for a brand is one of the most difficult tasks in the industry. It is the first thing people see when they visit a website, so it must convey the message of your brand in its design.
Logo design requires careful consideration before you start designing. To create an effective logo, you will need to answer the following three questions:
- What does your company or brand stand for?
- What do you want to convey in your logo?
- How will people perceive your company or brand?
After answering these questions, you will know what next you will do or how to continue your design process. A logo is the business’s gateway to its customers that help convey their brand to the public. They are an essential component of any marketing campaign, so it is important to create a logo that is both memorable and distinguishable. With this article, you will learn 5 steps that are easy to follow when designing logos.
What is a logo?
Before starting out we should know what exactly the logo stands for, so the word logo may come from the phrase “Logotype” which means a letter or letters used in a design. The history of logos goes all the way back to the ancient Egyptians when hieroglyphics were used to create logos for buildings, jewelry, and pottery.
There are many different types of logos, but they are generally categorized into two groups – logotypes and pictograms. Logotypes are logos that incorporate text into the visual design, while pictograms are simply symbols that represent an object or concept.
5 Handy Tips For Making Your Logo Stand Out From The Crowds
Your logo is the real face of your business and your brand. It’s how you present yourself to your audience and what they see when they visit your site. With the growing competition among businesses, it is important for a business to do everything in its power to make its logo stand out from the rest.
More importantly, this will help them figure out how they can promote themselves online or offline. Here are some tips that might help your business make its logo stand out from the crowd.
1. Readable logo design
Make sure your logo is easy to read and has nice dimensions of 2200 pixels wide by 1800 pixels tall. This will make it easier for people to share on social media.
2. Choose a unique color
You can choose a color that your company’s website uses or you can use complementary colors like black and white, which creates contrast and creates an interesting effect on social media posts.
3. Brainstorm ideas for logos
Make sure that you have a clearly-defined company name and/or logo in mind before starting the design process.
4. Take inspiration
Take inspiration from other designs if similar ideas spark an idea in you. For example, take inspiration from Nike’s “Just Do It” slogan or Louis Vuitton’s LV monogram.
5. Hire freelancers to design
If you don’t want to do all this, you can simply hire some freelance designers from Fiverr, Upwork, or Freelancers.
Why Designing Your Own Logo is Harder Than You Think?
As a designer, you might think that creating your own logo is pretty straightforward. After all, you know what it should look like and how to create it. However, if you’re just starting out or don’t have the necessary skills yet, then the process will be much harder than you think.
Designing your own logo can be tricky and it’s not always easy to create a successful one. There are many things to consider and mistakes to avoid when designing a new logo including choosing color combinations and font styles.
Logos play an important role in branding and building brand recognition for businesses so they need them in order to succeed on the market.
Designing your own Logo is a crucial part of your brand’s identity. You can communicate through visuals and can even help with storytelling. To start thinking about your logo, think about the story behind your brand and the emotions that you want to convey through your design, and also do a little bit of research before making your own.
How to Start Finding Inspiration for Your Brand's Logo Design?
Logo design inspiration is all over the web, from blogs to social media influencers. You can find design inspiration by starting to reflect on your brand’s story. When you are ready to begin the brand brainstorming process, check out these great sites for inspiration.
Brand-Inspiration Sites:
⦁ 99designs: I call this site “Logo Design Directory,” its site provides a multitude of logo designs and gives insight on how each design was created and the designer behind it.
⦁ Dribbble: If you’re a designer, you know exactly what dribbble is for whether you’re a beginner or a professional designer. This site has great examples of logos from designers all over the world
⦁ Thefutur: The Future is a website filled with courses, teaching you the skills you need to make a successful career in design. They also have their YouTube channel, which allows them to cover topics from design-related problems to interviews with design leaders from around the globe.
⦁ Pinterest: This is one of my favorite websites to get graphic design inspiration. Typing different relevant keywords will help you find a good project from different designers.
Final Verdict
The logo is the most important element in a company’s branding. It gives your brand identity and reflects the true essence of what you stand for.
The design of a logo has changed over time and it is often seen as a reflection of the society that it holds. This article provides you with some insights into creating a new logo for your brand.
I hope you find this useful, it’s time for you to get out there and market your brand!
