Forward of its return this November, Glasgow Print Honest has been swamped with enquiries from artists and designers eager to share and promote their work on the widespread occasion. The not-for-profit organisation was based in 2019 by native creatives Jane McDevitt and Kaye Symington to assist Scotland’s artistic group.
Keen to assist these newbies who want some recommendation on promoting work at artwork gala’s, Jane and Kaye approached Inventive Growth with many useful ideas from themselves and a few of their printmakers. These embrace Patrick and Lucy from Yuk Enjoyable, illustrator Max Machen, visible artist Alan Campbell and UK-based illustrator Lizzie Lomax.
Collectively, they may little doubt assist you concentrate on how to decide on an occasion to take part in, easy methods to arrange your stall and what to take with you (snacks function predominantly). It is recommendation many people will likely be joyful to listen to following the pandemic.
However first, how have you learnt if an occasion will likely be good for you?
Though it is by no means actually doable to know till the day itself whether or not an occasion would be the good match for you, doing a little analysis earlier than signing up is worth it.
“Suppose it is an occasion that is been operating for some time; go searching and see if you already know anybody that is attended beforehand,” says Kaye. “Ask them about their expertise – not nearly gross sales, however whether or not or not the organisers have been straightforward to work with. Whether or not they had a straightforward setup, whether or not the area was good, and what the footfall was like.”
It is also price asking what the environment was like and what occurred after the occasion – did they really feel a part of a group? And it is price noting if any individuals you admire have been part of the occasion beforehand as a result of it’ll let you already know in case your work is an effective match.
“If it is a new occasion, check out any earlier ones the organisers might need run and discover out if they’re native to the realm,” provides Jane. “In that case, then they’ve an excellent likelihood of realizing the group and producing one thing that will likely be loved there. You possibly can even take a look at the branding of the occasion. Have they got a pleasant poster or web site, have they put time and thought into it, and are they proactive in selling their artists and makers?”
One other prime tip is to take a look at the venue. Ask questions like, is it fairly straightforward to get to on public transport? Will there be good footfall from passersby? Is all of it reliant on the organiser bringing individuals to the event?
All in all, there is a little bit of danger in selecting which occasion to be a part of, however Lucy and Patrick from Yuk Enjoyable recommend that you could possibly additionally use it as “an excuse to go someplace new, so even when the occasion is not nice we nonetheless get to discover an attention-grabbing metropolis”.
What do you have to do earlier than an occasion?
You’ve got utilized and been accepted, so what do you’ll want to do now? If you happen to’ve by no means been to an occasion like this, apply your setup at house. It provides you with a good suggestion of what your desk will appear to be. “That approach, you can also make positive all the pieces appears to be like nice and in addition perceive how a lot stuff you will want,” explains Kaye. Make an inventory of all the pieces on the day, from signage to chargers (extra on that later). “Practising your setup ought to allow you to see if something is lacking,” Kaye provides.
A prime tip from Max Machen is to plan far forward, “I usually e book practice tickets and type out a spot to remain beforehand. The sooner these are booked, the cheaper they’re”.
Use this time to plan what inventory you will take with you and guarantee you could have sufficient of it. Alan Campbell suggests that when you discover out what sort of area you need to work with on the occasion, “get your favorite and strongest items in the very best locations and work out from there. Do not carry something you are not joyful or pleased with as weaker work takes away from the stronger”.
“We additionally actually respect when our stallholders promote that they are coming to the occasion,” says Jane McDevitt. “It makes us really feel like they’re dedicated, and we get excited when individuals really feel a part of our group earlier than they even stroll by the door. It makes it particular to satisfy individuals in actual life for the primary time.”
What do you have to bear in mind to carry with you on the day?
The printmakers Jane and Kaye spoke to have been all fairly clear on the issues that you just want to have with you. Primary is “a card reader” as a result of, as Alan explains, “earlier than the pandemic, card gross sales versus money was about 50/50. That is since modified, and money has virtually disappeared, so card machines have turn out to be indispensable.”
Snacks and water performed a fairly shut second for really useful important gadgets. “If a market is actually busy, you may not get the possibility to slide away to get one thing, so it is good to have one thing handy,” advises Kaye. Lizzie Lomax additionally recommends taking a pocket book to jot down your gross sales. “It seems like an apparent one, but it surely’s essential not simply to trace what you have earnt, but in addition to see what sells higher, and maybe would not promote so properly – then you already know for future markets!”
Subsequent, think about taking a desk fabric or material, as most gala’s will ask you to carry your personal, and you do not know the standard of the desk you will get. “It helps to cowl up any dings or scratches which may distract out of your work,” explains Jane. “You may as well use it to carry a spark of character to the desk.”
Others recommend taking enterprise playing cards or printed supplies along with your particulars for individuals to remove. The highest tip from Alan right here is to maintain them off the desk: “It means you may have a pleasant interplay with somebody in search of your data and forestall them from being collected after which ending up in a dusty drawer someplace.”
Lastly, remember a charger or energy pack to maintain your telephone and card reader totally loaded simply in case there are not any energy sockets close by. And, no matter you do, remember these snacks!
How do you then entice individuals to your stand?
All the artists agreed so as to add peak to your desk and take into consideration attention-grabbing methods to show your work. “If you happen to’re capable of put issues on a wall behind you, even higher, however price asking organisers upfront to be sure that’s a chance,” says Kaye. “At Glasgow Print Honest’s first occasion, Alan Campbell constructed lovely stands to show his work in order that it did not matter if he was close to a wall or not. Max additionally made some cardboard print stands in order that they fold down tremendous straightforward for travelling however can be utilized so as to add peak to his desk.”
Subsequent, take into consideration having an excellent worth vary of merchandise so that there is one thing for everybody’s finances from £1 upwards. Yuk Enjoyable’s expertise is that some individuals would possibly purchase a small factor after which come again later or comply with up on-line for larger purchases. “We at all times ask for individuals to share their pricing with us to make sure we’ve got widespread work obtainable,” explains Kaye. “We had some printmakers who had work on the increased finish of the size, they usually have been delighted to promote fewer prints however at increased costs – so it is price contemplating your personal pricing.”
Relating to greeting individuals once they come over to your desk, all artists talked about being welcoming to guests however not overbearing. “A pleasant smile and a good day to individuals having a browse are at all times good,” says Jane. “Completely different individuals have completely different ways when individuals come to peruse their wares. Some prefer to be chatty with prospects, whereas some like to simply welcome them with a good day after which proceed sketching. That is about your enterprise, so whichever tactic fits you.”
Submit-lockdown, what issues ought to you concentrate on having at your stall?
What about this new world, not post-pandemic precisely, however how will we handle issues now that we’re again on the earth once more? Based on Kaye, getting your card machine is the massive one, then optionally, you would possibly need to think about offering some hand sanitiser. “All of the printmakers prompt having a masks with you. Some individuals are nonetheless sporting them or are susceptible, so it is good to have the ability to pop one on if it feels applicable.”
Alan Campell provides: “I feel it is good to have hand sanitiser obtainable. I’ve just a few household and buddies at excessive danger, so I am nonetheless sporting my masks in public. Some individuals stay involved even with relaxed restrictions, so I feel it is good apply to provide individuals area and be thoughtful.”
What ought to individuals do following an occasion?
There are just a few various things you are able to do afterwards. The primary is to contemplate becoming a member of just a few of your fellow stallholders for meals and drinks. “The sense of group is so price it; even when you’re a bit drained after an extended day, it’ll make it worthwhile,” says Jane.
Lizzie Lomax agrees. “It is a good way to make buddies you’ll probably meet once more at future markets. The group and friendships you construct from this are essential and the principle motive I like doing markets.”
Subsequent, what in regards to the prospects you met? “Why not submit a ‘thanks’ word to everybody you spoke with and possibly even cross-promote a number of the different sellers that you just acquired alongside properly with, or if their work was actually attention-grabbing,” says Kaye.
Lastly, markets is perhaps tiring, however they create numerous return in your funding. “They’re lengthy days, and you need to do a lot of socialising, speaking and interacting with individuals,” Jane provides. “However it’s all so price it – not simply to your profession (and financial institution steadiness) however for the superb individuals you will meet and the group you may turn out to be part of.”
The Glasgow Print Honest is again to its unique type – in wonderful “actual life” – this winter. Because of happen on 5 November 2022 at The Lighthouse in Glasgow for “in the future of print-based enjoyable”, functions at the moment are open for many who want to participate. However hurry, the deadline is 29 July, so you have not acquired lengthy. To search out out extra, go to glasgowprintfair.co.uk.