• Sun. May 29th, 2022

The recipe for visual identity success: 4 ingredients & how to apply them

Read Time:5 Minute, 38 Second


On this visitor submit, get an inside look into Balkan Brother’s visible id design course of and discover ways to enhance your personal branding tasks.

Consider it or not, designing a visible id and cooking a scrumptious meal have extra in frequent than you assume. In each circumstances, you could mix totally different elements to create an thrilling and memorable expertise.

A visible id requires combining totally different elements to create an thrilling and memorable expertise.

Similar to with meals, the choice and preparation of your visible id elements can fluctuate enormously relying on tradition and context. Some manufacturers are keen on acquainted and dependable flavors, whereas others experiment with overseas spices or odd combos. Some manufacturers want elaborate preparations, whereas others are pleased with easy and efficient options. Mastering how and when to mix these elements comes with apply, technique, and instinct. But in addition spontaneity and play.

At BB Agency, most of our branding tasks begin with 4 important elements:

  • Brand Design
  • Typeface
  • Shade Palette
  • Graphic Components

Beneath we’ll briefly describe how we strategy every of those elements and the way we mix them. Please don’t take this as a real design step-by-step; we don’t have an inventory of measurements or formulation. As a substitute, take it as your candy grandmother’s recipes, filled with guesses, approximations, and a number of coronary heart.

✏️ Because of our pals at Balkan Brothers for writing and sponsoring this weblog submit!

Earlier than you begin: Know your visitor & the event

Earlier than you begin cooking — sorry, designing — it’s important so that you can know your visitors (shoppers) and the event (model technique). You must absolutely perceive what your consumer does, their values, mission, rivals, and what they wish to obtain with their model. Having a transparent thought of this can make your decision-making course of a lot simpler, as you’ll all the time have a set purpose in thoughts.

1. Brand Design

At Balkan Brothers, we normally begin by designing the brand, the first icon, and the wordmark. The primary function of those property is to synthesize the model (and all that it stands for) right into a recognizable form. We see it as a suggestive mark that pulls us into the visible id’s idea, and nicely… its many flavors.

Some logos might be extra descriptive; others extra evocative. They might help us find the model in an trade or describe its companies. Logos may also be an emblem that spark a extra significant model story. No matter strategy we take, the brand design will probably be a necessary ingredient that we will all the time return to with a purpose to make the model really feel at house.

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2. Shade Palette

Shade palettes are a complete set of elements on their very own. As such, a shade palette will present us with all of the nuances and aromas of a model.

A lowered shade palette can present a easy, recognizable, and constant id — which is nice for small manufacturers which might be simply beginning out. Nevertheless, restricted shade palettes can shortly flip flat, predictable, or uninteresting after some time.

Alternatively, a extra thorough shade palette can add richness, complexity, and curiosity to a visible id — splendid for giant manufacturers with extra complicated narratives. Nevertheless, too many colours can shortly flip messy or develop into overwhelming if executed poorly after the handover. So we decide it case by case.

Like platters in a full-course meal, colours even have a selected place and order in a visible id. Subsequently, we prefer to be conscious in assigning every shade a task and second to return into play. So, for instance, the colours we use for a model’s company investor’s deck may not be as diversified as for a similar model’s advertising materials.

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3. Typography

Typography is crucial to enhancing the flavour of a model’s copy. The type of your chosen typefaces helps to outline whether or not a model’s tone of voice is good, bitter, or possibly a cool mixture of each.

When selecting model typography, ask your self if the chosen fonts will make the copy really feel extra approachable? Knowledgable? Pleasant? Techy? Elegant? Loud? When you need assistance defining the tone and temper of a typeface, contemplate the next:

  • Historical past — The origin and utilization of the typeface prior to now.
  • Context — The typeface’s which means and utilization in the present day.
  • Fashion — Frequent shapes and gestures of the font
  • Perform — The typeface’s total efficiency.

No matter concerns information your typography decisions, you may apply comparable reasoning for the opposite parts of the model. This can lead to a extra harmonious and constant feel and appear that is sensible with the model narrative.

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4. Graphic Components

Lastly, graphic parts are just like the toppings or condiments to the model. After defining the model’s core parts, you can begin to boost or complement the model narrative via numerous remedies. These could possibly be shapes, patterns, stickers, scribbles, textures, underlines, symbols, filters, and so on. We have a tendency to make use of graphic parts throughout a model’s social media channels, firm swag, and advertising pages.

Graphic parts can develop into a elementary addition to a model’s visible id. It’s additionally a possibility so that you can experiment and get inventive. Take into accout, we like to make use of these parts to boost or praise different model parts, reasonably than to masks a model’s weak taste.

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Cooking up a scrumptious visible id

It ought to be clear by now that we get pleasure from meals as a lot as branding at BB Agency. Once we work on a model and play with these 4 important elements, we deal with the totally different flavors we will get from them. We search for consistency and concord, but additionally nuance and shock.

Our design palate craves complicated and thrilling flavors, however we additionally love easy and easy simply as nicely. So long as they’re filling! The subsequent time you’re cooking up a visible id, or possibly designing a meal, do that playful strategy and tell us the way it goes.

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Balkan Brothers


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