Using the Right Animation Style Can Make All the Difference

Animation Styles Demystified: Everything You Need to Know

  • Post category:GRAPHIC DESIGN
  • Post published:November 29, 2023
  • Reading time:20 mins read

An excellent tool for making the right impression is animation. It might assist in engaging and effectively delivering your message to the audience. Also, it may successfully display the personality of your company and its goods. They may be created using a variety of techniques, including claymation, stop-motion animation, drawn animation, and hand-drawn images.

Due to their ease of creation and eye-catchingness compared to drawn animation forms, 2D and 3D animation styles are the most often employed.

The Comprehensive Guide to Animation Styles gives details on several animation styles and gives examples of how each is used in various fields.

What is an Animation Style?

A film, television programme, video game, or other piece of visual media has a certain style if it has that look and feel. Animation may take many various forms, including cartooning, animation that seems like it’s in 2D or 3D, virtual reality, etc.

An animated visual style is one in which moving drawings on paper are used to produce the visuals on the screen. The audience may see 2D or 3D visuals as a result of the movement of these drawings on paper.

The most common form of animated movies is Cel animation, which utilises conventional hand-drawn or painted cels (celluloid) or contemporary animation, which is computer generated imagery (CGI), allows for the creation of 3D models that can be animated in real time.

How many different kinds of animations are there, and what distinguishes them from one another?

What distinguishes the numerous various sorts of animations that are? The answer to this question is very debatable. Traditional or contemporary animations may be widely characterised. The first is the conventional kind, which consists of a string of illustrations, still shots, and sometimes text that depicts a succession of events in order.

Every frame for these animations must be drawn by the artist by hand. Modern animations, on the other hand, are those that employ computer-generated visuals and videos to depict a narrative or an action-packed event. They use more captivating images to reach a bigger audience and provide tales with greater participation.

The most common types of animation today are interactive, which combines 2D and 3D to enable interactivity through the camera, and 2D, which uses flat sheets of paper with drawings on them to create an image visible from both sides. 3D, which uses three-dimensional objects made from layered flat planes.

Types of Animation Styles and Their Various Uses

You might employ an animation style in your design for a variety of reasons. The most frequent uses include illustrating a procedure or bringing a static item to life. For instance, you may utilise stop motion or other time lapse animations to generate motions inside the scene if you wanted to portray the progression of a certain activity on screen as it is occurring.

Animation techniques are ideal for a variety of projects, from children’s books to commercials and interactive advertisements, because to their adaptability. From static visuals to various animation techniques, animation may take many distinct forms. You will discover that animation styles have a variety of applications in the world of ads.

An artistic form known as animation has several applications. To convey a narrative or build an immersive world, many sorts of animators utilise various methods. Let’s see what they are and how you might use them in your next animated films.

1. Animated in a Traditional Manner

Despite the fact that traditional animation has been around for more than a century, it required the correct gear and software to become more widely available.

The possibility of using a higher-quality photograph and cutting down on set time increased dramatically. In the 1970s, animators started to design scenes frame by frame, gently altering each picture to give the appearance of motion.

A simple strategy might do a great deal of work. Animated films using conventional animation techniques include Bambi, Winnie the Pooh, Pinocchio, and Dumbo.

This kind of animation is comparable to stop motion in that both involve the editing of individual frames to produce a flowing video.

Yet, this style is distinct since it makes use of animations that are digitally generated and created.

Using the Right Animation Style Can Make All the Difference
Photo by Pinterest

2. 2D Animation Style

This 2D animation style first gained popularity in the 1980s and 1990s, but more sophisticated 3D animation methods have recently given it a boost.

The simplicity of this form of animation, which some viewers may find appealing, as well as its aesthetic aspects, which may include both conventional hand-drawn and hand-painted parts as well as digital rendering and post effects, are its main selling points.

2D animation is often utilised when the objective is to demonstrate a subject in an understandable way. It’s ideal when you want to give them a visual representation of something without using costly 3D graphics or CGI film. The top 2D animation programmes, like Pencile2d, ToonBoom animationSynfigAdobe AnimateToonzMoho, and others, are used to create this kind of animation.

3. 3D Animation Style

An concept or picture is transformed into a 3D environment using 3D animation. In order to create an interactive environment that can be seen from any angle, it employs computer graphics, 2D pictures, and video.

Because to its enormous potential for interaction and audience engagement, it is growing in popularity in the world of technology. In order to display goods and services visually in a professional fashion, 3D animations are often utilised in advertisements.

This kind of animation is created using 3D software, also known as computer-generated graphic software, such as Autodesk 3Ds Max, BlenderMayaModoZBrushHoudini,  and others. It is also known as computer-generated imagery (CGI).

4. Animation using Motion Graphics

The technique of producing moving pictures for cinema, video, and television is known as motion graphics. Traditional animation techniques and tools may be used to the creation of motion graphics. Advertising motion graphics are a developing field that may be produced for both conventional and digital media.

While it might be challenging to produce effective motion graphics without extra software tools like Adobe After EffectsFinal Cut Pro and Cinema 4D , which are not accessible on mobile devices that are crucial for designers, motion graphics are highly popular among professional animators.

Nonetheless, there are many possibilities for motion graphics in VR and AR. We may provide the impression that we are engaging with virtual reality and augmented reality by using VR and AR.

Motion graphics always need to have a distinctive and original design since they are intended to convey a narrative. They ought to deliver an engaging tale that will stick in people’s minds.

5. Cartooning with Fine Lines

A kind of hand-drawn and hand-painted 2D animation known as “Fine Line” is distinguished by its use of fine line work and subdued colours.

The term “Disney Style” is often used to describe the fashion. Fine lines that mimic the movements or emotions of the characters’ faces are employed to show them in this manner on the screen.

It mostly serves to visually interestingly represent a character’s emotional condition in movies, television programmes, and other forms of media.

6. Cartoon-Style Animation

A kind of animation known as “cartoon animation” features stylised presentations of the artwork. While three-dimensional computer graphics may also be used, static, two-dimensional artwork is used most often in cartoon animation.

Most of the time, this kind of animation is employed for comic effects. To make things funnier, it often uses exaggerated motions, colours, and forms.

While they are a kind of 2D animation and may be used for amusing games, comics, gaming apps, or advertisements, cartoon-like animations have their own fan base among young people.

Discover What’s The Difference With Raster vs Vector Graphics

7. Stop Motion Animation Style

For creating stop motion animation, immovable objects or characters are shot from a set distance rather than using a camera to capture each individual frame.

It is often utilised for short films, advertisements, promotions, and other types of production when it is challenging to employ conventional animation methods due to time or budget limitations.

There are several different types of stop motion animation: claymation, pixilation, and marionette.

  • Claymation Animation Style: Claymation is an animation style in which real-world materials like clay are utilised as the main animated elements. Storyboarding, voice acting, and other methods have been utilised for years to portray emotions and imagination using this method.
  • Pixilation Animation Style: With pixelation animation, the foreground of the frame is filled with actual people and genuine surroundings, giving the impression that the backdrop is moving. This fashion is prevalent on social media sites that often publish videos on Snapchat or Instagram. To assist design ad campaigns that are relevant to stakeholders, digital marketers might use a colourful, eye-catching pixelation animation style.
  • Cut-out Animation Style: A kind of animation known as “cut-out” employs imaginative paper cut-outs to produce an animation. Figures or objects are often produced by sketching on paper, cutting the paper into shapes, and then placing the forms over backdrops or painting the shapes onto other surfaces.
  •  Marionette or Puppet Animation Style: Marionette animation style is characterized by The use of strictly controlled, multiple-linked puppets that are operated by a single operator characterises the marionette or puppet animation technique. This 19th-century form of animation focuses on hand gestures rather than artificially created pictures or additional effects.
Using the Right Animation Style Can Make All the Difference
Photo by Google
Using the Right Animation Style Can Make All the Difference
Photo by Google

8. Rotoscope-Style Animation

The animation method known as rotoscope has been used for many years. Rotoscoping is often employed to give a virtual figure more dynamic and realistic traits, as well as to provide the appearance of reality.

The need for the product to interact authentically with its surroundings or the possibility of physical harm to actors are frequent justifications. With a rotoscope tool, live-action video is traced over in rotoscope animation.

Moreover, geometric outlines are sketched over the topics to produce a preliminary illustration of how the figures would seem when animated.

Chalk animators, cel animators, and storyboarders are only a few of the classic animation techniques that may be transferred onto glass panels. Rotoscope animation is a more affordable kind of 3D animation that works well for commercials and short films.

How to Create Your Own Animation Style with These Simple Steps?

The animation styles of today are so beautiful and simple to make that everyone may try to develop their own style. You can make it, whether your concept is for a Pixar movie or a short. It’s not as difficult as you would believe to develop your own unique creative illustration style.

While developing your own own creative graphical style, you must take into account a variety of design elements. These guidelines include eliminating colour, using a limited amount of forms and lines, and maintaining a consistent aesthetic.

Here are some simple steps to get you started if you want to develop your own illustration style for a comic or blog post:

  • Decide on a few colours,
  • choose one or two sketching instruments,
  • Quickly draw something,
  • Look at your drawing and consider what aspects of it seem appropriate.

Creating your own own visual aesthetic doesn’t have to be difficult. Just keep in mind these easy steps, and you’ll be well on your way to developing your own unique illustration style!

Animators vs CGI Artist's Role in Filmmaking Process

Together, animators and CGI creators bring a movie’s characters to life on screen. The basic objective of both animators and computer-generated (CG) artists is to transform a character from a concept sketch into a three-dimensional lifelike creature that the viewer can interact with.

While each of these professional options has advantages and disadvantages, ultimately it boils down to personal taste. The main lesson to be learned from this article  is to not allow your job title restrict your career prospects.

The Increasing Use of Animated GIFs in Marketing and Advertising

The use of animated GIFs in advertising is growing in popularity. They may be used as narrative tools, to tell tales, and to raise brand recognition.

Ads are no longer the only use for animated GIFs. By capturing screenshots of animated GIFs and adding captions to them, people use them to convey their emotions on social media. Also, some authors utilise them to draw attention to noteworthy passages or produce visually appealing information without having to go through the laborious process of making their own animations.

Have you come across any creative uses for the animated GIF format? We’re beginning to see it utilised in advertising and design, and it’s even sometimes employed as a tool to test software.

Final Thoughts!

As there are so many animation providers online, animations are now considered standard throughout the internet. Several industries, including social media marketing, blog design, landing page design, digital advertising, video production, etc., may benefit from advanced animation style.

The content now includes animations beyond only headings, slides, and buttons. To keep the reader interested in the information and give them a cause to read more, they may be used in email signatures or blog headers. Content that is more entertaining, captivating, and interactive is produced using animations. The spectator has an immersive experience thanks to it, which encourages them to watch more videos. Animations are also employed to increase the shareability of material, which aids in expanding the audience.

I am aware that using animations in content creation is nothing new. It has existed for a long time. Do you like to work in CG or with classic drawn with paper and pencils or do you start employing sophisticated animation approaches to generate more interesting content? 

Share your ideas.


What exactly is Animation Style?

Animation Style relates to how an animation is made and shown. It may contain characteristics such as character design, colour palette, and overall animation look & feel.

Animation Styles include 2D animation, 3D animation, stop-motion animation, hand-drawn animation, and many more.

What programmes are widely used to create Animation Styles?

When developing Animation Styles, there are several software alternatives available, including Adobe After Effects, Toon Boom Harmony, Blender, Maya, and others.

What are some suggestions for developing a strong animation style?

Using a consistent colour palette, picking a style that complements the tone of the animation, and employing strong character design to produce compelling visuals are some recommendations for developing a successful Animation Style.

What are some famous Animation Style examples?

Popular Animation Styles include the hand-drawn style of vintage Disney films, computer-generated 3D animation in Pixar films, and Aardman Animations’ stop-motion animation technique.

How can I include Animation Styles into my own video projects?

You may utilise Animation Styles in your own video productions by picking a style that suits the tone and message of your project and then creating and implementing the animation using software tools.

What techniques do you use to create smooth and fluid animation styles?

Some strategies for producing smooth and fluid Animation Styles include utilising keyframes to produce natural movement, employing motion blur to generate a feeling of speed and motion, and using easing to create a natural flow between motions.

Can you utilise Animation Style for business or marketing?

Animation Style may be utilised in business or marketing to generate appealing graphics and express complicated concepts in a simple and straightforward manner.

Whiteboard animation, motion graphics animation, and character animation are some popular animation styles utilised in explainer videos. These styles may be used to present complicated topics in a simple manner.

How can I develop my own unique Animation Style?

You may experiment with numerous styles, methods, and tools to build your own distinct Animation Style, and then apply consistent design elements and colour schemes to create a coherent and aesthetically attractive style.

How can I choose the best Animation Style for my project?

While deciding on an Animation Style for your project, keep the message you want to portray, the tone of your product, and your target audience in mind. A pleasant and cheerful animation, for example, may demand a different aesthetic than a serious and instructive animation.

Can I use various Animation Styles in the same project?

Absolutely, several Animation Styles may be used in a single project to produce a unique and aesthetically appealing animation. But, to prevent confounding or upsetting your viewers, ensure that the various styles are harmonious and function well together.