• Sun. May 29th, 2022

Vincent Van Gogh gets one slick rebrand

Read Time:2 Minute, 21 Second

The Van Gogh Museum has relaunched its web site with a design refresh, a brand new interactive content material format, higher accessibility and sensible options meant to encourage a world viewers, who are actually in a position to find out about Van Gough”s life story, in addition to view his work to scale and zoom in brushstrokes.

New function ‘Vincent for Scale’ was developed to playfully exhibit how giant every portray is. By inserting the artwork subsequent to a determine of Van Gogh, who was 1.64 meters tall, the customer can see at a look the precise measurement of the work.

almond blossom1 thekoffeetable

In growing the web site, additional consideration was paid to accessibility for customers with a incapacity. The website is optimised for screen readers utilized by blind and partially sighted folks for navigation.

Moreover, the gathering is extra searchable, presents extra substantive data for events, and permits guests to zoom in to the smallest particulars of the work because of the ultra-res storytelling instrument Micrio.

Dept digital company led the idea and artistic route of the undertaking and partnered with tech company Q42 for improvement.

stories desktop en1 thekoffeetable

“Two years in the past, Studio Dumbar (a part of Dept) developed a brand new id for the Van Gogh Museum with a give attention to the mix of color inside the work of Van Gogh, mentioned Liza Enebis, Inventive Director, Studio Dumbar (a part of Dept).”

“The redesign of the web site is an extension of this concept. Every web page can have one of many colors within the color palette, impressed by Vincent’s quest for color, from darkish to mild.” 

The Van Gogh Museum had an infinite quantity of content material obtainable, however it wasn’t simple to transform into totally different codecs. Dept launched a brand new construction that enables for richer tales, with interactive pictures and movies, in addition to shorter tales enabling the museum to rapidly reply to present occasions.

en 1 beige thekoffeetable

The Van Gogh Museum has taken a ‘locked-down’, not ‘locked out’ method to Covid-19 by accelerating their digital choices to digitally showcase the work and lifetime of Van Gogh to an expansive viewers. The disaster has unleashed new alternatives for the museum enabling it to take an extended view and reinvent conventional methods of speaking with wealthy, layered content material. 

The Van Gogh Museum website receives greater than 8.5 million visits yearly from folks world wide. Previous to the re-launch, its main objective was to current data for potential guests and because of lockdown, the museum seized the chance to interact new audiences teams designed to equally encourage Van Gogh fanatics, college students, explores, educators, budding artists amongst others.

Associated: Keith Haring’s only museum is now free and virtual to enjoy

kh thekoffeetable

Source link


Was this post helpful?